LE FIX
LE FIX is a Copenhagen streetwear label founded in 1999 as a collective of artists and designers. It makes graphic clothing rooted in graffiti culture and runs a store in central Copenhagen.
| Founded | 1999 |
|---|---|
| Founders | Benny Kusk, Rasmus Jacobsen, Jesper Holm |
| Headquarters | Copenhagen, Denmark |
| Roots | Graffiti and street art |
| Website | le-fix.com |
What is LE FIX?
LE FIX began in 1999 as a small art collective in Copenhagen, founded by Benny Kusk, Rasmus Jacobsen and Jesper Holm. It describes itself as a group of artists and designers who created a space with creative freedom, with roots in clothing and graffiti art.
Products and positioning
The own-label collection is built around graphic t-shirts, long-sleeves, hoodies and a signature shirt. The brand's fantasy figure Kaj appears in wordless comics that feed into its designs, and it has used organic cotton and avoided animal-based materials in its garments.
- Limited artist collaborations of around seven pieces each
- A collaboration with Copenhagen-based graffiti artist KC Ortiz
- Hand-printed anniversary pieces
Distribution
LE FIX runs a store at Kronprinsensgade in central Copenhagen alongside an online shop, a design studio in Nørrebro and a barber. The shop also stocks other labels such as Barbour, Stone Island and Patta. The own label has been sold through wholesale partners worldwide, including Zalando.
Why it matters
LE FIX is a long-standing example of a Scandinavian streetwear brand that grew out of an art community and combines its own label with a curated multi-brand store.
Frequently asked questions
Where is LE FIX from?
LE FIX is a streetwear brand from Copenhagen, Denmark, founded in 1999.
Who founded LE FIX?
It was founded by Benny Kusk, Rasmus Jacobsen and Jesper Holm as a small art collective.