Redefined Rebel
Redefined Rebel is a Danish streetwear brand for men. It makes affordable casual clothing such as oversized T-shirts, boxy shirts, knitwear, outerwear and shorts.
| Country | Denmark |
|---|---|
| Segment | Streetwear |
| Category | Menswear |
| Key channel | Online |
| Website | redefinedrebel.com |
What is Redefined Rebel?
Redefined Rebel is a menswear label from Denmark that positions itself in streetwear. The brand focuses on relaxed, oversized silhouettes at an accessible price.
Products and positioning
The range spans the core of a casual men's wardrobe, with a strong emphasis on boxy and oversized fits. Typical pieces include:
- Oversized T-shirts and basics
- Boxy short-sleeved shirts, including checked styles
- Knitted shirts, polos and jumpers, including acid-wash knits
- Outerwear such as zip-through gilets and jacquard trucker jackets
- Shorts and activewear
Colour palettes lean on neutrals such as black, beige, brown and white, with details like contrast trims and camouflage jacquards adding interest. The brand is described as affordable, placing it at the value end of the menswear market.
Distribution
Redefined Rebel sells through its own online shop and through large online marketplaces, including ASOS, where its boxy shirts, knitwear and jackets are offered to an international audience.
Why it matters
Redefined Rebel is one of a number of Scandinavian menswear labels that combine streetwear cuts with an accessible price, reaching young male shoppers mainly through e-commerce and marketplace partners rather than physical stores.
Frequently asked questions
Where is Redefined Rebel from?
Redefined Rebel is a Danish streetwear brand.
What does Redefined Rebel sell?
It sells affordable menswear, including oversized T-shirts, boxy shirts, knitwear, jackets and shorts.