29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Bee Inspired

United Kingdom

Bee Inspired is a Scottish casualwear brand founded in 2013 by former footballers Steven Robb and Mark Corcoran. It makes T-shirts, hoodies, jackets, jeans and footwear and is popular with professional footballers.

Facts
Founded2013
FoundersSteven Robb, Mark Corcoran
OriginGlasgow, Scotland
First storePrinces Square, Glasgow
Websitebeeinspiredclothing.com
Segment
Mid-market
Categories
MenswearDenimFootwear
Sales channels
E-commerceOwn stores

What is Bee Inspired?

Bee Inspired is a clothing brand from Glasgow, Scotland, founded in 2013 by Steven Robb and Mark Corcoran, both former professional footballers.

Products and positioning

The brand focuses on premium casual menswear with a streetwear feel. Its range includes:

  • T-shirts, sweatshirts and hoodies
  • Jackets
  • Jeans
  • Footwear

Bee Inspired gained attention through football. Lionel Messi, Roberto Firmino and Luis Suarez have been described as fans, as have singer Craig David, boxer Josh Taylor and actor Martin Compston.

Distribution

The brand grew online and through social media, building a large following on Instagram and Facebook, and is served by a global distribution warehouse in Glasgow. In 2019 it opened its first bricks and mortar store in Princes Square, Glasgow, and it has since added a shop at Victoria Leeds.

Why it matters

Bee Inspired shows how social media and endorsement by sports stars can turn a small independent label into a recognised casualwear brand with its own retail estate.

Frequently asked questions

Who founded Bee Inspired?

Bee Inspired was founded in 2013 by former footballers Steven Robb and Mark Corcoran.

Where is Bee Inspired from?

Bee Inspired is a Scottish brand from Glasgow, where it opened its first store in Princes Square.

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