RIPNDIP
RIPNDIP is an American streetwear brand founded in 2009 by skateboarder Ryan O'Connor in Florida. It is known for its cheeky cat mascot Lord Nermal and playful, graphic heavy T shirts, hoodies and accessories.
| Founded | 2009 |
|---|---|
| Founder | Ryan O'Connor |
| Origin | Florida, United States |
| Mascot | Lord Nermal |
| Website | ripndip.com |
What is RIPNDIP?
RIPNDIP is a streetwear brand started in Florida in 2009 by skateboarder Ryan O'Connor, who began by screen printing T shirts for friends. It grew into an internationally stocked label rooted in skate culture.
Products and positioning
The brand's best known character is Lord Nermal, a cat mascot shown flashing a middle finger with a mischievous grin; a second character, Lord Alien, also appears in collections. Designs use playful colours, bold graphics and humour, drawing on skate culture, pop culture, art and design, often with a tongue in cheek attitude.
- Graphic T shirts and hoodies
- Shirts and outerwear
- Accessories, bags and socks
- Skate related goods
Distribution
RIPNDIP sells online and through streetwear and skate retailers worldwide, including stores such as JUICE in Hong Kong, Pleasures in Milan and Hawaii Surf.
Why it matters
RIPNDIP shows how a character led graphic identity can turn a small skate T shirt project into a global youth brand, with a mascot that functions as its main marketing asset.
Frequently asked questions
Who founded RIPNDIP?
RIPNDIP was founded in 2009 by skateboarder Ryan O'Connor, who started by screen printing T shirts.
What is the RIPNDIP cat called?
The brand's cat mascot is called Lord Nermal.