X-girl
B's INTERNATIONAL · United States
X-girl is a women's streetwear brand founded in Los Angeles in the early 1990s by Kim Gordon and Daisy von Furth. Today it is run in Japan, where it offers real street style for girls through its own stores and online.
| Founded | 1993, Los Angeles |
|---|---|
| Founders | Kim Gordon, Daisy von Furth |
| Origin | Spin-off of X-Large |
| Operator in Japan | B's INTERNATIONAL |
| Website | x-girl.jp |
What is X-girl?
X-girl is a women's streetwear label that began in Los Angeles as a spin-off of X-Large, the men's streetwear company co-founded by Mike Diamond of the Beastie Boys. It was founded by Kim Gordon of Sonic Youth and Daisy von Furth.
History
Gordon founded the line in 1993, and the first X-girl store opened in Los Angeles in 1994; the brand's Japanese site dates its birth to 1994. Chloë Sevigny modelled several pieces in the early line. Gordon sold her share of the company in 1999. The brand went on to build its main business in Japan, where its official site is operated under B's INTERNATIONAL.
Products and positioning
X-girl describes its offer as real street style for girls, adapted to the times. The brand focuses on casual womenswear for a young audience, and its Japanese business has kept its 1990s streetwear roots in view, referencing Kim Gordon and Sonic Youth.
Distribution
In Japan X-girl runs its own stores in locations such as LAFORET and outlet malls, sells online through the calif.cc store, and works with official dealers and international stockists.
Why it matters
X-girl is a rare case of a 1990s American subculture label that found its lasting home in Japan, illustrating the role of Japanese companies in sustaining and growing heritage streetwear brands.
Frequently asked questions
Who founded X-girl?
X-girl was founded by Kim Gordon of Sonic Youth and Daisy von Furth in Los Angeles.
Is X-girl a Japanese brand?
X-girl began in Los Angeles but is now run in Japan, where it sells through its own stores and online.