Wafflesncream
Wafflesncream, also known as WAF., is a skate lifestyle brand and community from Lagos, Nigeria, led by creative director Jomi Marcus-Bello. It produces skate apparel and has collaborated with adidas on skate footwear.
| Also known as | WAF. |
|---|---|
| Base | Lagos, Nigeria |
| Creative director | Jomi Marcus-Bello |
| Focus | Skate culture |
| Website | wafflesncream.com |
What is Wafflesncream?
Wafflesncream, often shortened to WAF., is a skate lifestyle brand rooted in Lagos, Nigeria. Its founders describe it as a culture rather than just a business, and it combines a label, a shop and a skate community.
History
The team behind the brand was born and raised in Lagos and studied in the UK. Creative director Jomi Marcus-Bello leads it, with Nifemi Marcus-Bello as art director. From the start the aim was to bridge the UK and African skate scenes and give a voice to African street and skate culture. The brand produced what was described as Nigeria's first homegrown skate edit.
Products and positioning
WAF. makes skate and street apparel and accessories, developed with the African market in mind. Its profile rose further through a collaboration with adidas on the Superstar ADV skate shoe, which drew on Nigerian skate history and was later released globally.
Why it matters
Wafflesncream is a reference point for how a youth culture brand can build a scene from the ground up in a market with little existing infrastructure for skateboarding, and then carry that story into global sportswear partnerships.
Frequently asked questions
What is Wafflesncream?
Wafflesncream, or WAF., is a skate lifestyle brand and community based in Lagos, Nigeria.
Has Wafflesncream worked with adidas?
Yes, WAF. collaborated with adidas on the Superstar ADV skate shoe.