Eric Emanuel
Eric Emanuel is a New York streetwear label founded by designer Eric Emanuel, best known for its mesh basketball shorts. It sells through online drops and a store in SoHo, alongside hoodies, tees and accessories.
| Founder | Eric Emanuel |
|---|---|
| Based in | New York, United States |
| Signature product | Mesh shorts |
| Flagship | 91 Greene Street, SoHo (2021) |
| Website | ericemanuel.com |
What is Eric Emanuel?
Eric Emanuel is an eponymous New York streetwear brand created by designer Eric Emanuel, who grew up in Syracuse, New York. The label has produced its signature mesh shorts in New York's Garment District since 2016.
Products and positioning
Mesh shorts are the core product and frequently sell out within minutes of release. Most come in solid colours with a contrasting logo on the left leg, while some feature prints such as paisley or rug-inspired patterns.
- Hoodies, sweatpants and ringer T-shirts
- Trucker hats, socks and tote bags
- Home goods such as candles and welcome mats
Distribution
The brand sells through regular drops on its web store, typically on Fridays. In 2021 it opened its first permanent store at 91 Greene Street in SoHo, the former New York flagship of A Bathing Ape, carrying exclusive colourways.
Collaborations include adidas capsules from 2018 onwards, including a McDonald's All-American collection, reworked Reebok sneakers and work with New Era.
Why it matters
Eric Emanuel shows how a single hero product, scarcity-driven drops and sport-inspired collaborations can build a highly engaged streetwear following.
Frequently asked questions
Who is Eric Emanuel?
Eric Emanuel is a designer from Syracuse, New York, who founded the streetwear label of the same name.
Where is the Eric Emanuel store?
The brand's first permanent store opened in 2021 at 91 Greene Street in SoHo, New York.