HOCKEY
HOCKEY is an American skateboard and apparel brand set up by skaters Donovon Piscopo and John Fitzgerald as a sister company to Fucking Awesome. It makes skateboard decks, graphic tees, long sleeves, hoodies and crewnecks.
| Founders | Donovon Piscopo, John Fitzgerald |
|---|---|
| Country | United States |
| Sister brand | Fucking Awesome |
| Products | Skateboards and graphic apparel |
| Website | hockeyskateboards.com |
What is HOCKEY?
HOCKEY is a skateboard company and clothing label from the United States. It was started by the skaters Donovon Piscopo and John Fitzgerald, who brought in Jason Dill to run it as a sister company to the clothing and skate brand Fucking Awesome.
Products and positioning
The brand's look is described as brash and dark, with provocative imagery set against its signature branding of flame styling and hollow lettering. Collections mix skateboard decks with premium cotton apparel.
- Skateboard decks with seasonal artwork
- Graphic tees, long sleeves and hoodies
- Crewnecks and simpler logo pieces that balance the heavier graphics
A typical seasonal drop, such as its first quarter 2021 range, combined graphic designs such as anatomical artwork with logo pieces across several garments and colours.
Distribution
HOCKEY releases collections in seasonal drops through skate shops and streetwear boutiques internationally, as well as online.
Why it matters
HOCKEY is a clear example of a core skate brand whose audience extends into fashion and streetwear. Its link to Fucking Awesome places it inside one of the most influential creative circles in contemporary skateboarding.
Frequently asked questions
Who founded HOCKEY skateboards?
HOCKEY was started by skaters Donovon Piscopo and John Fitzgerald, with Jason Dill running it as a sister company to Fucking Awesome.
What does HOCKEY sell?
HOCKEY sells skateboard decks and graphic apparel such as tees, long sleeves, hoodies and crewnecks.