Icecream
United States
Icecream is a streetwear label associated with Pharrell Williams. Its official site is the joint store of the Billionaire Boys Club and ICECREAM lines, which sell tops, sweatshirts, bottoms, outerwear, footwear, accessories and kids, women's and homeware collections.
| Associated with | Pharrell Williams |
|---|---|
| Sister label | Billionaire Boys Club |
| Country of origin | United States (per list hint, unverified) |
| Segment | Streetwear |
| Website | bbcicecream.com |
What is Icecream?
Icecream is one of two sibling clothing lines, Billionaire Boys Club and ICECREAM, that share an official online store described as the "official store of the Billionaire Boys Club and ICECREAM clothing lines by Pharrell Williams".
Products and positioning
- Tops: polo shirts, T-shirts, striped shirts, quarter-zips and rugby shirts.
- Sweatshirts and hoodies: including zip-through hoods.
- Bottoms and outerwear: pants, shorts, jeans and jackets.
- Other: footwear, accessories, kids, women's and collectibles or homeware.
The shared site offers both lines side by side, which suggests that they are managed together as a streetwear pairing, although the page does not describe the corporate structure.
What is not verified
The page names Pharrell Williams as the person behind the lines but gives no founding year, co-founders, headquarters or ownership. A Wikipedia article for the brand could not be retrieved during research, so those details are omitted instead of assumed. Readers should consult the brand or recent trade reports for the current owner and licensing arrangements.
Why it matters
Billionaire Boys Club and ICECREAM are among the early celebrity-led streetwear brands, and their continued shared store shows how such labels persist beyond a single product cycle.
Frequently asked questions
Who is behind Icecream?
The official store credits Pharrell Williams as the person behind both the Billionaire Boys Club and ICECREAM clothing lines.
What does Icecream sell?
The shared official store lists polos, T-shirts, sweatshirts, hoodies, jeans, outerwear, footwear, accessories and kids, women's and homeware collections.