Volchok

Volchok is a Russian streetwear label founded in Saint Petersburg in 2014 and now based in Moscow. It makes mostly unisex T-shirts, sweatshirts, trousers, outerwear and socks, often printed with Cyrillic slogans.

What is Volchok?

Volchok (in Cyrillic, Волчок) is a private Russian streetwear brand. It was founded in 2014 in Saint Petersburg by Vasily Volchok-Rusakovich, who had previously worked at the 2×2 television channel and sold Soviet vintage clothing online. The company is headquartered in Moscow.

History

The label began with a run of 200 black T-shirts printed with the word Юность (Youth), which sold well locally. Wider attention followed in October 2016, when prominent Russian fashion editors wore the shirts at an event at Galeries Lafayette. From 2016 Volchok took part in seasonal shows at Mercedes-Benz Fashion Week Russia, and in January 2018 it exhibited at Pitti Uomo in Florence. In 2022 it released a collection with the online cinema IVI based on the series 13 Clinical.

Products and positioning

The range covers T-shirts, sweatshirts, trousers, socks, cloaks and coats for men and women, most of it unisex. Clothing is largely made in Russia, which keeps prices accessible. Designs are typically black and white with Cyrillic slogans, though some collections have used anime-style drawings or bird and wildlife prints. The founder describes the look as Russian Gothic, while fashion media have framed it as post-Soviet aesthetics.

Why it matters

Volchok was among the first Russian streetwear brands to show at major fashion events and was cited by international fashion media as part of a new wave of Russian design.

Frequently asked questions

Where is Volchok from?

Volchok is a Russian streetwear brand founded in Saint Petersburg in 2014. It is headquartered in Moscow.

Who founded Volchok?

Volchok was founded by Vasily Volchok-Rusakovich, who previously sold Soviet vintage clothing online.

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