La Come Di
La Come Di is a homegrown fashion brand from Dubai, founded in 2017 by Elisa Arienti and Feras Sobh. It makes playful T-shirts, tunics, kimonos and accessories with a regional, tongue-in-cheek twist.
| Founded | 2017 |
|---|---|
| Founders | Elisa Arienti, Feras Sobh |
| Base | Dubai, UAE |
| Channel | Own online store |
| Website | lacomedi.com |
What is La Come Di?
La Come Di is a fashion label from Dubai, United Arab Emirates. It was founded by Elisa Arienti, originally from Italy, and Feras Sobh, a Palestinian visual communications graduate, who both left full time jobs in advertising in early 2017 to start the brand. The name means the like of in Italian, and the founders liked that it sounds like comedy in English.
History
The brand launched in March 2017 with three spring summer collections on its own e-commerce site.
Products and positioning
La Come Di gives wardrobe basics a humorous, regional character by blending culture and graphic design. Its range includes T-shirts, tunics, kimonos and denim, alongside laptop cases, pins and patches.
- Karak Opera: street style pieces with comic illustrations of local life
- Plastique: playful icons such as pizza slices and palm trees
- Dolce: bold stripes with sailboats, hot air balloons and vintage cars
Prices were set to be affordable compared with other regional labels.
Why it matters
La Come Di is part of a wave of independent UAE labels that use local references and online retail to build an identity distinct from international fashion imports.
Frequently asked questions
Where is La Come Di from?
La Come Di is a homegrown fashion brand from Dubai in the United Arab Emirates.
Who founded La Come Di?
La Come Di was founded in 2017 by Elisa Arienti and Feras Sobh, two former advertising creatives.