Liquor n Poker
Liquor n Poker is a British fashion and streetwear brand founded by brothers Jack and Damian Chana. It sells men's and women's clothing, from graphic T-shirts to denim, online and through major e-tailers.
| Founders | Jack and Damian Chana |
|---|---|
| Country | United Kingdom |
| Style | Streetwear |
| Online partners | Asos, Zalando, SilkFred, Zalora |
| Website | liquornpoker.co.uk |
What is Liquor n Poker?
Liquor n Poker is a UK clothing label that describes itself as rebellious streetwear, using the tagline Rebel & Remain. The brand works with limited-edition drops and sells both menswear and womenswear.
History
The label was co-founded by brothers Jack and Damian Chana. Jack left a carpentry job in 2012 to work for the family's clothing manufacturing business, Yoka Yo, before the brothers created their own brand. The founders produce their own designs and use production contacts in China.
Products and positioning
- Men's tops, shirts, flannels, hoodies and jerseys
- Jeans, cargo trousers, joggers and jorts
- Women's dresses, jumpsuits, skirts and dungarees
- Jackets, denim, tracksuits, twinsets and hats
The denim jacket has been a bestseller, and the brand is known for graphic and embroidered T-shirts and shirts at accessible prices.
Distribution
Liquor n Poker sells through its own website and online retailers including Asos, Zalando, SilkFred and Zalora.
Why it matters
The brand shows how a family manufacturing background can be turned into an online-first label that scales through large marketplaces.
Frequently asked questions
Who founded Liquor n Poker?
Liquor n Poker was co-founded by brothers Jack and Damian Chana.
Where can you buy Liquor n Poker?
It is sold on its own website and through online retailers such as Asos, Zalando, SilkFred and Zalora.