Naked Cashmere
United States
Naked Cashmere is a US cashmere label selling women's and men's knitwear and accessories online and through its own stores. It says its cashmere comes from free-roaming goats in Inner Mongolia. Public sources reviewed here did not state its owner or founders.
| Segment | Digital-native and DTC brands |
|---|---|
| Country | United States |
| Core material | Cashmere |
| Main channel | Own website |
| Website | nakedcashmere.com |
What is Naked Cashmere?
Naked Cashmere is a cashmere clothing brand that sells to women and men. Its website says the 100 per cent cashmere is sourced from free-roaming goats in Inner Mongolia, hand-combed and ethically traded.
Products and positioning
The women's range covers sweaters, cardigans, tops, bottoms, dresses, sets and separates, intimates and sleepwear, outerwear and a line labelled NKD-T. Fabric categories include featherweight cashmere, brushed cashmere, cotton cashmere and silk, and the site also mentions silk and linen styles. Men's products include sweaters, polos and shirts, bottoms and outerwear. Accessories include blankets, gloves, socks and slippers, beanies and hats, scarves and wraps, home goods and pet items. An outlet section sells archive items at a discount.
Production claims
The brand states that its garments are made with zero fabric waste using a fully fashioned knitting technique. This is the brand's own claim and was not independently verified.
Business model and distribution
The main channel is the brand's own e-commerce site, which offers free shipping on orders over 150 US dollars, a rewards programme and a first-order discount. The site also links to a Retail Stores locations page, indicating a physical presence, although no addresses were available in the page reviewed.
Why it matters
Naked Cashmere is an example of a direct-to-consumer brand taking a traditionally premium fibre and selling it online across a broad range, from knitwear to home and pet products.
Frequently asked questions
What is Naked Cashmere?
Naked Cashmere is a US brand that sells women's and men's cashmere knitwear, outerwear and accessories, primarily through its own website.
Where is Naked Cashmere from?
Naked Cashmere is a US brand. The sources reviewed did not give its headquarters city or founders.