BonLook

BonLook is a Canadian eyewear brand that designs and sells its own prescription glasses and frames. Founded in Montreal in 2011 as an online business, it sells directly to consumers through its website and a chain of stores across Canada.

What is BonLook?

BonLook is a Canadian eyewear label that designs its own frames and sells prescription glasses directly to consumers. By cutting out intermediaries between frame production and the customer, the company positions itself on fashionable eyewear at accessible prices.

History

The brand was launched in 2011 by Sophie Boulanger, who oversees marketing, merchandising and design, together with her brother Louis-Félix Boulanger, an engineer who leads IT operations. BonLook began as an online-only business before building a physical retail network in Montreal and beyond. By 2019 it operated 32 stores across Canada, up from seven two years earlier, and employed around 340 people.

Products and positioning

Frames are designed in-house and manufactured in China. The brand releases new collections monthly, some of them created with celebrities, and complete glasses with thin single-vision lenses started at 149 Canadian dollars.

• In-house frame design
• Prescription eyeglasses and sunglasses
• Frequent collection drops

Distribution

BonLook combines its own e-commerce site with a store network across Canada, a model that lets it control pricing and the customer experience from design to sale.

Why it matters

BonLook is a Canadian example of a digitally born eyewear brand that expanded into physical retail, showing how vertical integration can reshape pricing in a category traditionally dominated by optical retailers.

Frequently asked questions

Who founded BonLook?

BonLook was founded in 2011 by Sophie Boulanger together with her brother Louis-Félix Boulanger.

What does BonLook sell?

BonLook sells prescription eyeglasses and frames designed in-house, through its own website and stores across Canada.

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