Indochino
Canada
Indochino is a Vancouver-based made-to-measure clothing brand founded in 2007 that sells custom suits and shirts online and through showrooms. It is privately held, with Mitsui & Co. recorded as a strategic investor since 2018. It is a well-known example of a digital-native tailoring model.
| Founded | 2007 |
|---|---|
| Founders | Kyle Vucko and Heikal Gani |
| Headquarters | Vancouver, Canada |
| Owner | Privately held |
| Segment | Digital-native and DTC brands |
| Website | indochino.com |
What is Indochino?
Indochino is a Canadian made-to-measure clothing company. Customers choose a style, fabric and details, supply their measurements and receive a garment made to order. The brand describes itself as offering custom clothing for the modern man.
History
According to Wikipedia, Indochino was founded in 2007 by Kyle Vucko and Heikal Gani and is headquartered in Vancouver, British Columbia, with a second office in Shanghai, China. Drew Green is recorded as chief executive, having replaced co-founder Kyle Vucko in late 2015. Mitsui & Co. made a strategic investment in 2018, with terms undisclosed. Wikipedia lists no parent company or acquisition.
Products and positioning
The core range is made-to-measure suits, blazers, trousers and tuxedos, together with custom dress shirts and tuxedo shirts. The site also lists casual wear, outerwear and accessories such as ties, pocket squares and cufflinks. Some women's suits are offered as well. Fabrics are described as coming from European mill partners, and customers can personalise linings and other details.
Business model and distribution
Indochino began as an online business and added physical showrooms where customers can book appointments for in-person guidance. Its website currently states 95 locations. Wikipedia cites about 90 showrooms across Canada, the United States and Australia, and 21 stores-within-a-store at Nordstrom locations as of 2021. Customers who prefer to measure at home can order a tailor's kit with fabric swatches and use online measurement guidance. The brand also promotes a fit guarantee with alterations and remakes.
Why it matters
Indochino helped show that made-to-measure clothing could be sold at scale through a digital ordering process combined with a showroom network. Its model, which links online configuration with selective physical touchpoints, remains a reference point for direct-to-consumer apparel.
Frequently asked questions
Who owns Indochino?
Indochino is privately held. Wikipedia lists no parent company, and records a strategic investment by Mitsui & Co. in 2018 with undisclosed terms.
Where is Indochino from?
Indochino is from Canada. It was founded in 2007 and is headquartered in Vancouver, British Columbia.