Tentree
Canada
Tentree is a Vancouver-based apparel brand that promises to plant ten trees for every item sold. It sells men's and women's clothing and accessories, mainly through its own online store. Its tree-planting pledge is the centre of its positioning.
| Headquarters | Vancouver, Canada |
|---|---|
| Segment | Digital-native and DTC brands |
| Core pledge | 10 trees planted per item |
| Stated goal | 1 billion trees by 2030 |
| Website | tentree.com |
What is Tentree?
Tentree is a Canadian apparel and accessories brand built around an environmental pledge: its website states that every item plants 10 trees. The brand lists a contact address in Vancouver.
Products and positioning
The range covers men's and women's tops, trousers, jackets, hoodies, sweaters, shorts, hats, bags, water bottles and socks. The site says products are made with materials including hemp, organic cotton, recycled polyester and Tencel. The positioning is casual, everyday clothing with a sustainability message.
Sustainability commitments
Tentree states that more than 120 million trees have been planted, and its stated goal is to plant 1 billion trees by 2030. The site displays a live counter, which showed about 117.8 million at the time of reading. Its website shows B Corp certification, The Climate Label, a Science Based Targets logo and the Veritree Restorative Coalition logo. These are self-reported claims from the brand's own site and have not been independently checked here.
Business model and distribution
The main channel is the brand's own online store, which offers sections for women, men and accessories, plus sale, mystery box and gift card options. It also hosts a resale and consignment shop at tentree.treet.co. The site links a store locator and a wholesale request page for retailers, as well as a corporate product orders form, which indicates that some sales run through third-party stockists and business customers. Payment options include Shop Pay, Apple Pay, Google Pay, PayPal, Klarna and Venmo.
Why it matters
Tentree is a visible example of a direct-to-consumer brand that makes a quantified environmental pledge part of its product proposition, and it adds resale to extend garment life.
Frequently asked questions
Where is Tentree from?
Tentree is a Canadian brand. Its website gives a contact address in Vancouver.
What does Tentree do with each purchase?
The brand states that every item plants 10 trees, and that more than 120 million trees have been planted so far. Its stated goal is 1 billion trees by 2030.