Kai Collective
Kai Collective is a London-based womenswear label founded in 2016 by Nigerian-born designer Fisayo Longe. It is known for vibrant prints, body-conscious silhouettes and its signature Gaia dress.
| Founder | Fisayo Longe |
|---|---|
| Founded | 2016 |
| Headquarters | London, United Kingdom |
| Signature product | Gaia dress |
| Category | Womenswear |
| Website | kaicollective.com |
What is Kai Collective?
Kai Collective is a womenswear brand based in London, founded by the Nigerian-born creative Fisayo Longe. It designs vibrant, body-conscious clothing built around eye-catching prints.
History
Longe launched the label in 2016, at the age of 23. The brand grew a large following on Instagram, helped above all by its Gaia dress and matching sets, which became a breakout success in 2020. In April 2021 Longe was named to the Forbes 30 Under 30 list. In 2026 the brand marked its tenth anniversary.
Products and positioning
Kai Collective focuses on dresses, sets and separates for women. Its prints usually begin with travel: a solo trip to Mérida in Mexico in early 2025, for example, informed a collection exploring the tension between perceived danger and safety. The silhouettes are designed to flatter and celebrate the body.
- Gaia dress and coordinating sets
- Print-led collections rooted in travel stories
- Form-fitting dresses and separates
Why it matters
Kai Collective is an example of a founder-led brand that built its audience largely through social media before broadening its ambitions. Longe has spoken of plans to move into new product categories such as accessories, grow internationally and create more physical experiences, with the stated aim of achieving cultural permanence for the brand.
Frequently asked questions
Who founded Kai Collective?
Kai Collective was founded in 2016 by Fisayo Longe, a Nigerian-born designer based in London.
What is Kai Collective known for?
The brand is best known for its Gaia dress and sets, along with bold prints and body-conscious womenswear.