Finery London
United Kingdom
Finery London is a UK womenswear brand that describes itself as a London fashion house producing contemporary, affordable luxury ladies clothing. It began as an online-first label backed by Rocket Internet. Its current ownership is not clearly documented in the sources reviewed.
| Founded | 2014 or 2015 (sources differ) |
|---|---|
| Founders | Nickyl Raithatha, Luca Marini and Caren Downie |
| Headquarters | London, United Kingdom |
| Segment | Digital-native and DTC brands |
| Website | finerylondon.com |
What is Finery London?
Finery London is a British womenswear brand. Its website describes it as a London fashion house producing contemporary, affordable luxury ladies clothing, dresses and more.
History
According to Wikipedia, Finery was founded by Nickyl Raithatha, Luca Marini and Caren Downie, and the website launched in February 2015. The page gives both March 2014 and February 2015 as the founding date and does not resolve the difference. Rocket Internet provided initial funding, and Touker Suleyman, known from Dragons' Den, became a shareholder in 2017. Wikipedia also notes that he became chief executive in 2020, within a section that discusses administration, but the sequence of ownership changes is not clearly set out, so current ownership is not stated here. The website copyright notice for 2026 names LFG Ltd.
Products and positioning
Wikipedia describes the offer as moderately priced womenswear, including clothes, shoes and accessories. The current site lists dresses (midi, short, shirt, cotton, crepe, tiered and occasion styles), jumpsuits, tops and blouses, skirts, trousers, knitwear, coats and jackets, a workwear edit and a petite range, with sale sizes from UK 8 to UK 24.
Business model and distribution
The brand sells through its own website and has been stocked by Marks & Spencer, John Lewis, Next, Tu Clothing and QVC, according to Wikipedia. The site accepts payment methods including Apple Pay, Google Pay, PayPal and Shop Pay, and offers student and key worker discounts.
Why it matters
Finery London is an example of a venture-backed UK digital-native label that moved from online-only selling into department-store and broadcast retail channels.
Frequently asked questions
Who owns Finery London?
The sources reviewed do not clearly state current ownership. Rocket Internet provided initial funding and Touker Suleyman became a shareholder in 2017, according to Wikipedia, and the website names LFG Ltd in its 2026 copyright notice.
Where is Finery London from?
Finery London is from the United Kingdom and is based in London.