Damson Madder
Damson Madder is a London womenswear brand founded in 2020 by former fashion buyer Emma Hill. It sells playful, print led clothing that mixes vintage femininity with streetwear, with a focus on organic and responsibly sourced materials.
| Founded | 2020 |
|---|---|
| Founder | Emma Hill |
| Headquarters | West London |
| Hero product | Felix trouser |
| Website | damsonmadder.com |
What is Damson Madder?
Damson Madder is a female led womenswear label from London, founded in 2020 by former fashion buyer Emma Hill, who owns the business. It is headquartered in West London. The name combines the damson plum with madder, a plant used in natural dyes.
Products and positioning
The brand blends vintage femininity with modern streetwear and describes its approach as dopamine dressing. Signatures include leopard, gingham, stripes and florals, oversized collars, bows and reversible designs. The range covers:
- Trousers, led by the hero Felix trouser
- Blouses, knitwear and outerwear such as puffers and reversible trenches
- Denim, co-ords, dresses and organic cotton pyjamas
- Bags and scarves
Sustainability is central to its product story, with a high share of organic cotton and responsibly sourced fibres, deadstock and recycled materials, certified wool and cashmere blends, and small batch production.
Distribution
Damson Madder sells primarily online through its own website and uses Instagram for community building. It is also stocked by retailers such as END.
Why it matters
Damson Madder is a prominent example of the British digital native labels that pair a distinctive visual identity with material transparency to build a loyal online audience.
Frequently asked questions
Who owns Damson Madder?
Damson Madder was founded in 2020 by former fashion buyer Emma Hill, who owns the brand.
Where is Damson Madder from?
Damson Madder is a London brand headquartered in West London.