Vollebak
United Kingdom
Vollebak is a London-based clothing brand founded in 2016 by twin brothers Nick and Steve Tidball. It sells experimental apparel built from unusual materials and markets itself as clothes from the future. Wikipedia does not state its owner.
| Founded | 2016 |
|---|---|
| Founders | Nick and Steve Tidball |
| Headquarters | London, United Kingdom |
| Segment | Digital-native and DTC brands |
| Website | vollebak.com |
What is Vollebak?
Vollebak is a British clothing brand headquartered in London. Wikipedia records that it was founded in 2016 by Nick and Steve Tidball, twin brothers and former advertising creatives, and describes its output as men's sportswear and adventure apparel, including hoodies and jackets. Its site uses the tagline Clothes from the future.
Products and positioning
The brand is known for technical and experimental garments. The site lists jackets built with 11km of copper, a graphene T-shirt, indestructible jeans woven with Dyneema, a mycelium jacket, a sashiko chore jacket with a million stitches, and a firefighter hoodie made from fibres also used in Formula 1 suits. It also lists clothing for Mars and electromagnetic shielding pieces. Prices in the pages reviewed range from 125 pounds for the graphene T-shirt to 50,000 pounds for the Rock Jacket, so the brand sits at a premium to luxury price level for a small, concept-led range.
Business model and distribution
Vollebak sells mainly through its own website, with GBP pricing for the UK. It has also run a retail concept called the Spaceshop, with launch events in London and Copenhagen, and one product is a Vollebak edition of a Bang and Olufsen Beosound 2 speaker. The site includes Materials and Lab pages, titled Welcome to our Human Futures Lab, which present the brand's research approach.
Recognition
The site states that it has twice won TIME Best Inventions and twice won WIRED gear of the year. These are the brand's own claims.
Why it matters
Vollebak shows how a small brand can use materials innovation and storytelling as its core differentiator, positioning garments as long-lived objects rather than seasonal fashion. Its stated aim is to design clothes for the next century, not the next season.
Frequently asked questions
Who founded Vollebak?
Vollebak was founded in 2016 by the twin brothers Nick and Steve Tidball, who previously worked in advertising, according to Wikipedia.
What is Vollebak known for?
Vollebak is known for experimental garments made from unusual materials, such as copper, graphene and Dyneema, and for the tagline Clothes from the future.