Depop
eBay · United Kingdom
Depop is a social resale marketplace for preloved, vintage, designer and streetwear fashion, founded in 2011 by Simon Beckerman and based in London. Wikipedia reports that Etsy sold it to eBay for 1.2 billion US dollars in a deal completed in July 2026. It is one of the main platforms for Gen Z fashion resale.
| Founded | 2011 |
|---|---|
| Founder | Simon Beckerman |
| Owner | eBay (per Wikipedia, completed July 2026) |
| Headquarters | London, United Kingdom |
| Segment | Digital-native and DTC brands |
| Website | depop.com |
What is Depop?
Depop is an online marketplace where individuals buy and sell fashion. Its website describes a focus on preloved, vintage, designer and streetwear items and positions the platform around a more circular fashion economy.
History and ownership
According to Wikipedia, Depop was founded in 2011 by Simon Beckerman in Roncade, Italy, at the H-Farm incubator, and moved to London in 2012. Etsy acquired it in June 2021 for 1.6 billion US dollars and ran it as a standalone brand. Wikipedia reports that in February 2026 Etsy agreed to sell Depop to eBay for 1.2 billion US dollars, and that the sale completed in July 2026 after approval from the UK Competition and Markets Authority. Peter Semple, formerly chief marketing officer, became chief executive on 1 August 2025.
Business model and distribution
Depop is a social e-commerce marketplace with an interface modelled on Instagram. Payments stay inside the app, which allows Depop to mediate disputes and process refunds. From 18 July 2024 it removed selling fees for US sellers while keeping a payment processing fee, and buyers in the US and UK pay a marketplace fee. The site lists country sites for Australia, Canada, France, Germany, Ireland, Italy, New Zealand, the UK and the US, and offers a Top Seller Programme, Depop Shipping and buyer protection.
Scale
The website states that it lists over 49 million items for sale, with more than 1.1 million new listings each day. These are figures reported by the platform itself.
Why it matters
Depop shows how social features can drive resale among younger shoppers, and its change of owner reflects the strategic value that large marketplaces place on fashion resale.
Frequently asked questions
Who owns Depop?
According to Wikipedia, eBay agreed in February 2026 to buy Depop from Etsy for 1.2 billion US dollars, with the sale completed in July 2026. Etsy had acquired it in 2021.
Where is Depop from?
Depop was founded in Italy in 2011 and moved to London in 2012, where it is headquartered.
