Percival
Percival is an East London menswear brand founded in 2010 that sets out to subvert the classics. It sells coats, suits, shirts, knitwear, footwear and accessories mainly through its own stores and website.
| Founded | 2010 |
|---|---|
| Base | Hackney, East London |
| First store | Soho, London |
| Sub-line | PCVL sportswear |
| Website | percivalclo.com |
What is Percival?
Percival is a British menswear label founded in 2010 in East London and based in Hackney. The brand describes its aim as to subvert the classics, reworking familiar menswear pieces with playful details and considered fabrics.
Products and positioning
Percival covers a full men's wardrobe, from outerwear and tailoring to everyday basics. Signature items include the Sherlock short trench coat and other trench styles, linen suits and its Kleman footwear. It also runs PCVL, a sportswear line that includes performance jerseys.
- Trench coats, overcoats, peacoats and jackets
- Suits, shirts, knitwear and trousers
- T-shirts and shorts
- Footwear, bags, caps, belts and socks
Garments are made in several countries by makers the company says it knows and trusts, with fabrics such as organic cotton from Portugal, recycled blends from Italy and specialist wool from the UK.
Distribution
Percival sells primarily through its own e-commerce site and stores. Its first shop opened in Soho and includes a bar, designed as a place to meet as well as to shop. The brand also lists stockists internationally.
Why it matters
Percival is one of a group of London menswear labels that built a direct relationship with customers online and then used community-focused physical retail to deepen the brand.
Frequently asked questions
Where is Percival from?
Percival is a menswear brand founded in East London in 2010 and based in Hackney.
What does Percival sell?
Percival sells menswear including trench coats, suits, shirts, knitwear, footwear, accessories and the PCVL sportswear line.