Saint + Sofia
Saint + Sofia is a London based womenswear brand founded in 2020 by Malcolm and Dessi Bell. It sells ready to wear clothing, shoes, handbags, leather goods and jewellery, mainly online.
| Founded | 2020 |
|---|---|
| Founders | Malcolm Bell, Dessi Bell |
| Headquarters | London, United Kingdom |
| Store | 35 Monmouth Street, Seven Dials |
| Website | saintandsofia.com |
What is Saint + Sofia?
Saint + Sofia, also written Saint and Sofia, is an award winning womenswear brand based in London. It was launched in January 2020 by Malcolm Bell and Dessi Bell and has grown quickly as a direct to consumer label.
Products and positioning
The brand offers a full wardrobe of ready to wear and accessories, including:
- Denim, knitwear, dresses and trousers
- Jackets, coats and tailoring
- Shoes, handbags and leather goods
- Jewellery
Garments are made by family owned factories in Europe, and the collections focus on versatile, wearable pieces.
Distribution
Saint + Sofia sells primarily through its own websites, with fulfilment and operations centres in the United Kingdom, Europe and the United States, and a US company address in New York. It has added physical retail with a store at 35 Monmouth Street in the Seven Dials district of Covent Garden. The team numbers more than 80 people.
Why it matters
Saint + Sofia is one of the British digital native womenswear labels to scale internationally within a few years of launch, combining an online first model with European production and a move into its own bricks and mortar store.
Frequently asked questions
Who founded Saint + Sofia?
Saint + Sofia was founded by Malcolm Bell and Dessi Bell, who launched the brand in January 2020.
Where is Saint + Sofia from?
Saint + Sofia is a British brand based in London, with operations in the UK, Europe and the US.