Rat & Boa
Rat & Boa is a London womenswear brand founded in 2015 by Valentina Muntoni and Stephanie Cara Bennett. It sells dresses, swimwear, bridal and occasionwear mainly direct to consumers online.
| Founded | 2015 |
|---|---|
| Founders | Valentina Muntoni, Stephanie Cara Bennett |
| Based in | London |
| Model | Direct to consumer online |
| Website | ratandboa.com |
What is Rat & Boa?
Rat & Boa is a British womenswear label founded in 2015 by friends Valentina Muntoni and Stephanie Cara Bennett. The pair self funded the launch after reconnecting in Bangkok, and the brand is based in London, where it runs a permanent atelier.
Products and positioning
The label made its name with dresses, especially 1990s inspired slip dresses, alongside swimwear and tailoring. The range has since expanded into:
- Bridalwear and occasionwear
- Resortwear and swimwear
- Bags and jewellery
The brand is closely associated with a sensual, vintage influenced aesthetic and has grown much of its following through social media.
Distribution
Rat & Boa operates primarily as a direct to consumer e commerce business, selling through its own website to customers internationally.
Why it matters
Rat & Boa is a case study in how a self funded, digitally native label can build a recognisable fashion brand largely through Instagram and its own online store.
Frequently asked questions
Who founded Rat & Boa?
Rat & Boa was founded in 2015 by Valentina Muntoni and Stephanie Cara Bennett.
Where is Rat & Boa based?
Rat & Boa is based in London, where it has a permanent atelier.