Lavanya the Label
Lavanya the Label is an Indian women's ethnic wear brand founded in 2019 by Pooja Choudhary in Bhilwara, Rajasthan. It sells kurta sets, suits, sarees and lehengas through its own website and fashion marketplaces.
| Founded | 2019 |
|---|---|
| Founder | Pooja Choudhary |
| Headquarters | Bhilwara, Rajasthan |
| Core range | Kurta sets, suits, sarees, lehengas |
| Website | lavanyathelabel.com |
What is Lavanya the Label?
Lavanya the Label is a direct-to-consumer ethnic wear brand founded in 2019 by Pooja Choudhary, a first-time entrepreneur who had previously prepared for India's civil services exams. It is based in Bhilwara, Rajasthan, one of India's major textile hubs.
Products and positioning
The brand's core is women's ethnic wear, including kurta sets, suits, sarees and lehengas, with a focus on light festive styles for different occasions. It has also offered footwear, nightwear and western wear. Prices range from roughly Rs 1,000 to Rs 14,000. Garments are contract-manufactured by production units in Bhilwara.
Distribution
Lavanya the Label sells through its own website, which also serves customers in the United States and Australia, and through marketplaces such as Myntra and Nykaa Fashion. Instagram and influencer marketing play a central role, and its top order cities are Delhi, Mumbai and Bengaluru.
Why it matters
The brand is an example of how small Indian labels in traditional textile clusters use social media and marketplaces to reach national and export customers without a physical store network.
Frequently asked questions
Who founded Lavanya the Label?
Lavanya the Label was founded in 2019 by Pooja Choudhary.
Where is Lavanya the Label based?
The brand is based in Bhilwara, a textile hub in Rajasthan, India.