WANDRD
WANDRD is a carry brand founded by two brothers that makes backpacks and bags for travel, photography and everyday use. It started with the idea of a travel camera bag.
| Founders | Two brothers |
|---|---|
| Origin | Travel camera bag concept |
| Key products | PRVKE, VEER, HEXAD |
| Launch model | Crowdfunding |
| Website | wandrd.com |
What is WANDRD?
WANDRD is a bag brand founded by two brothers who were not satisfied with the status quo of travel and camera bags. It started with the idea of a travel camera bag and now makes carry products for travel, commuting and other uses.
Products and positioning
The brand designs bags that can hold camera gear alongside travel supplies or everyday essentials. Key products include:
- PRVKE, a backpack for camera gear, travel supplies or everyday carry
- VEER, a packable 18 litre backpack designed to protect camera gear
- HEXAD duffel bags, launched through Kickstarter in 2017
Its mission is to inspire people to get out and live passionately, through exploring, creating and living in the moment, which positions the brand towards photographers, travellers and outdoor minded creators.
Distribution
WANDRD sells through its own website and has used crowdfunding to launch new products, with the HEXAD duffels highlighted as a Kickstarter release. Its products are also stocked by specialist retailers.
Why it matters
WANDRD is a typical example of a digital native carry brand that uses community and crowdfunding to bring products to market and has expanded from a single niche, camera bags, into a wider travel range.
Frequently asked questions
Who founded WANDRD?
WANDRD was founded by two brothers who set out to create a better travel camera bag.
What does WANDRD sell?
WANDRD sells backpacks, duffels and accessories for travel, photography and everyday carry, including the PRVKE backpack.