M.M.LaFleur
M.M.LaFleur is a New York womenswear brand founded in 2013 that designs workwear for professional women. It combines online sales with a stylist-led service and showrooms in several US cities.
| Founded | 2013, New York |
|---|---|
| Founder and CEO | Sarah LaFleur |
| Chief Creative Officer | Miyako Nakamura |
| Focus | Women's workwear |
| Website | mmlafleur.com |
What is M.M.LaFleur?
M.M.LaFleur is a female-founded workwear brand started in New York in 2013. It was founded by Sarah LaFleur, a former management consultant, with Miyako Nakamura, previously head designer at Zac Posen and now Chief Creative Officer, and Narie Foster.
Products and positioning
The range covers suiting, tops, trousers, jackets, dresses, knitwear, skirts, handbags and accessories designed for the working wardrobe. Bestselling fabric families include OrigamiPlush, OrigamiTech and Everyday Crepe, alongside its Jardigan cardigans and cashmere.
Distribution
The business is built around personal styling. Customers can take a free Bento quiz for stylist recommendations, join the paid Bento Plus membership, book virtual appointments or visit showrooms. Showrooms operate in New York, Washington, D.C., Boston and Philadelphia, with trunk shows in other cities. The brand also runs a pre-loved resale channel.
Why it matters
M.M.LaFleur is a clear example of a digital-native brand that uses styling services and appointment-led showrooms rather than conventional stores, focusing tightly on one customer need: dressing for work.
Frequently asked questions
Who founded M.M.LaFleur?
M.M.LaFleur was founded in 2013 by Sarah LaFleur together with designer Miyako Nakamura and Narie Foster.
What does M.M.LaFleur sell?
It sells women's workwear such as suiting, dresses, knitwear and trousers, supported by a personal styling service.