Bettie Page Clothing
Bettie Page Clothing is an American retro fashion brand known for pin-up style dresses inspired by Bettie Page. Created by designer Tatyana Khomyakova, it opened its first store in Las Vegas in 2007.
| First store | 2007, Las Vegas |
|---|---|
| Designer | Tatyana Khomyakova |
| Style | Retro and pin-up fashion |
| Community | Club Bettie |
| Website | bettiepageclothing.com |
What is Bettie Page Clothing?
Bettie Page Clothing is an American womenswear label specialising in retro and pin-up fashion. The line was created by Russian-born designer Tatyana Khomyakova, inspired by the persona of the 1950s pin-up model Bettie Page.
History
The first Bettie Page store opened in 2007 at the Miracle Mile Shops at Planet Hollywood in Las Vegas. By 2012 the brand operated eight stores, with two in Las Vegas and others in Santa Barbara, Salt Lake City, Bloomington, San Francisco, San Diego and Hollywood, and a boutique opened on Newbury Street in Boston that year.
Products and positioning
The collection centres on retro dresses with 1950s silhouettes, alongside other vintage-inspired and indie pieces. The brand has also announced a children's line.
- Pin-up and swing dresses
- Pencil dresses
- Retro separates
Distribution
Bettie Page Clothing sells through its own boutiques and its website, and has built a customer community called Club Bettie, where shoppers share photos of themselves wearing the line.
Why it matters
The brand is an example of a niche, aesthetic-led label turning a nostalgic style into a dedicated retail concept with a loyal community.
Frequently asked questions
Who designs Bettie Page Clothing?
The line was created by Russian-born fashion designer Tatyana Khomyakova.
What does Bettie Page Clothing sell?
It sells retro and pin-up style womenswear, especially 1950s-inspired dresses.