Eloquii
FullBeauty Brands · United States
Eloquii is a US plus-size women's fashion brand covering sizes 14 to 32. Its website footer names FullBeauty Brands Operations, LLC as owner of the Eloquii trademark. Founding details and headquarters could not be verified.
| Owner (trademark) | FullBeauty Brands Operations, LLC |
|---|---|
| Size range | 14 to 32 |
| Segment | Digital-native and DTC |
| Country | United States |
| Main channel | Online |
| Website | eloquii.com |
What is Eloquii?
Eloquii is an American women's fashion brand and online retailer for plus sizes. Its website calls it the ultimate fashion destination for sizes 14 to 32, and quotes Vogue, Refinery29 and Glamour in praise of the brand.
Ownership
The footer of the official website states that FullBeauty Brands Operations, LLC owns the Eloquii trademark, and links to an About FullBeauty Brands page. The FullBeauty corporate site could not be fetched, so details of the group, the date of the ownership change and any recent transactions are not described here.
Products and positioning
The range includes dresses, tops and sweaters, bottoms such as pants, denim and skirts, jackets and coats, workwear and swimwear. The site also lists Naturalizer footwear, accessories, CUUP bras and intimates, plus beauty and home items, which suggests a curated multi-brand assortment alongside its own label. The positioning is fashion-forward plus-size womenswear at mid-market prices.
Business model and distribution
Eloquii is sold primarily through its own e-commerce website, which shows current promotions and new arrivals. No physical store information was available from the pages fetched.
What could not be verified
The founding year, founder, headquarters and financial figures are not stated in the fetched sources. A Wikipedia page for the brand did not exist at the title tried, and the general plus-size clothing article did not describe Eloquii. Those facts are omitted.
Why it matters
Eloquii is one of the best-known digital-native brands in plus-size fashion, and its integration into a larger group is part of the consolidation of the size-inclusive market. It is a point of comparison for brands such as Universal Standard.
Frequently asked questions
Who owns Eloquii?
Eloquii's website names FullBeauty Brands Operations, LLC as the owner of the Eloquii trademark.
What sizes does Eloquii offer?
Eloquii focuses on plus sizes 14 to 32, according to its website.