Torrid
United States
Torrid is a US plus-size fashion retailer selling womenswear, intimates and accessories in sizes 10 to 30. It began trading in 2001 and has been listed on the New York Stock Exchange since July 2021. Its sales have shifted strongly towards e-commerce.
| Founded | 2001 |
|---|---|
| Country of origin | United States |
| Listing | NYSE (CURV), since July 2021 |
| Segment | Mass market and fast fashion |
| Focus | Plus-size womenswear, sizes 10 to 30 |
| Website | torrid.com |
What is Torrid?
Torrid is an American direct-to-consumer apparel and intimates brand for plus-size women. According to its investor site, fit is its stated top priority and the range covers tops, bottoms, denim, dresses, intimates, activewear, footwear and accessories.
History
Operations began in April 2001, with the first store opening at Brea Mall in Brea, California. Torrid was formerly part of Hot Topic and became Torrid, LLC in 2015. The company listed on the NYSE in July 2021 under the ticker CURV. It showed at New York Fashion Week for the first time in September 2017 and restarted its public model search in 2024.
Products and positioning
The brand focuses on women who wear sizes 10 to 30. Beyond clothing it also sells shoes, jewellery, accessories, gifts and beauty products. The offer spans everyday basics, occasion wear and outerwear.
Business model and distribution
- Stores: more than 650 stores were reported as of 2024 across the US and parts of Canada. The company's investor site reports 483 physical stores in North America at the end of 2025.
- Store closures: in June 2025 Torrid announced it would close 180 stores, around 30% of its retail footprint, citing lease expiries and the move online.
- E-commerce: online sales were over 60% of sales in the first quarter of 2025, and about 64% of 2025 sales according to the investor site.
Why it matters
Torrid is one of the larger specialist plus-size retailers in North America, and its store closures and e-commerce share illustrate how mid-market apparel chains are rebalancing between physical and online sales. Ownership history is not fully documented in the sources reviewed here, so this profile does not state a current parent group.
Frequently asked questions
What is Torrid?
Torrid is a US plus-size fashion retailer selling clothing, intimates and accessories in sizes 10 to 30. It began trading in 2001 and has been listed on the NYSE since July 2021.
Where is Torrid sold?
Torrid sells through its own stores in the US and parts of Canada and online. Its investor site reports 483 stores at the end of 2025, and about 64% of 2025 sales came from e-commerce.