Untuckit
United States
Untuckit is a New York based menswear brand known for casual shirts cut to be worn untucked. It has grown from an online start up into a business with more than 80 stores in North America. Ownership is not documented in the sources consulted.
| Founded | 2010 (company sources); Wikipedia also cites 2011 |
|---|---|
| Founders | Chris Riccobono and Aaron Sanandres |
| Headquarters | New York City |
| Ownership | Described as private |
| Segment | Digital-native and DTC brands |
| Website | untuckit.com |
What is Untuckit?
Untuckit sells dress style shirts designed to look polished when worn untucked. The company says it emphasises a perfect untucked length, a contoured hemline, reinforced collars and a signature sail. The range also includes polos, tees, sweaters, outerwear, pants, shoes and accessories, and a women's line launched in 2017.
History
According to the company, founder Chris Riccobono could not find shirts that looked good untucked and created the Original Untucked Shirt in 2010. In 2011 he brought in Aaron Sanandres, a Columbia University classmate, to build it into a standalone business. Wikipedia gives 2010 in its infobox and 2011 in the text for the founding year.
Business model and distribution
The brand started online and opened its first store in SoHo in 2015. The company now reports more than 700 employees and more than 80 stores across North America, with its headquarters in New York City. Wikipedia lists the United States, Canada and the United Kingdom as areas served and describes the company as private.
Why it matters
Untuckit is a well known example of a direct to consumer menswear brand that turned a single product idea into a store based business.
Frequently asked questions
Who founded Untuckit?
Untuckit was founded by Chris Riccobono, who created the original untucked shirt in 2010, together with Aaron Sanandres, who joined in 2011.
Where is Untuckit from?
Untuckit is a US brand headquartered in New York City. It opened its first store in SoHo in 2015.