bloobloom
bloobloom is an independent designer eyewear brand founded in 2018 that sells glasses and sunglasses online and through its own stores in London. It describes itself as affordable luxury, with handcrafted frames made from sustainable materials.
| Founded | 2018 |
|---|---|
| Co-founder | Abbas Manai |
| Products | Glasses and sunglasses |
| Retail base | London |
| Website | bloobloom.com |
What is bloobloom?
bloobloom is an independent eyewear brand founded in 2018, with Abbas Manai among its co-founders. It presents itself as a French designer eyewear label offering affordable luxury, selling directly to consumers online and in its own shops.
Products and positioning
The brand makes men's and women's glasses and sunglasses, with frames handcrafted from sustainable materials. Collections are grouped into families such as Traveller, Daydreamer, Londoner and Designer. Two customer programmes are central to the brand:
- Pair for a Pair, a giving scheme linked to each purchase
- Pay What You Can, a reward for returning customers
Distribution
After launching online, bloobloom opened stores on Carnaby Street and Marylebone High Street in London. Following seed funding rounds in 2021 and 2022, it announced five further London stores for 2023, at Westfield London, Covent Garden, Canary Wharf, Battersea Power Station and King's Road, and later added Spitalfields. Each store carries the full range and offers eye examinations, adjustments, repairs and styling advice.
Why it matters
bloobloom is a clear example of a digital-native eyewear brand moving into physical retail, using in-store eye tests to combine fashion frames with the optical services customers need.
Frequently asked questions
Who founded bloobloom?
bloobloom was founded in 2018; Abbas Manai is one of its co-founders.
Where are bloobloom stores?
bloobloom operates its own stores in London, including Carnaby Street, Marylebone, Covent Garden and King's Road, alongside its online shop.