BULLANG GIRLS
BULLANG GIRLS is a South Korean online fashion store for teenagers that also sells to Japan through cross-border e-commerce. It offers K-pop and idol inspired clothing along with its own original items.
| Type | Online teen fashion store |
|---|---|
| Home market | South Korea |
| Export market | Japan, via cross-border e-commerce |
| New items | About 100 to 150 per week |
| Website | bullang.jp |
What is BULLANG GIRLS?
BULLANG GIRLS is a Korean teen fashion online store that has operated for more than ten years. Through a dedicated Japanese site it sells Korean style clothing to customers in Japan, where its core audience is teenagers who follow K-pop and Korean idol fashion. Its representative, Lee Yuna, also designs the store's signature training wear.
Products and positioning
The assortment follows trends seen on Korean idols and in youth culture, with a high rate of newness of around 100 to 150 new items each week. Key themes include:
- Idol inspired and airport fashion
- Anime and character clothing
- University style outfits
- Original items such as training wear
Distribution
The business is fully online. More than 90% of traffic to its Japanese cross-border site arrives via mobile. The store markets itself through a Facebook account with roughly 300,000 followers, Japanese language Instagram and Twitter accounts, and collaborations with popular Instagram users. For Japanese shoppers it offers convenience store payment and delivery via Yamato Transport.
Why it matters
BULLANG GIRLS is a clear example of how Korean fashion e-commerce has used social media and localised payment and delivery to sell directly to young consumers abroad.
Frequently asked questions
Where is BULLANG GIRLS from?
BULLANG GIRLS is a South Korean online fashion store that also sells to Japan.
What does BULLANG GIRLS sell?
It sells K-pop and idol inspired fashion for teenagers, including character clothing, university style outfits and original training wear.