Andamen
Andamen is an Indian direct-to-consumer menswear brand. It sells premium shirts, outerwear, activewear and occasion pieces such as silk kurtas mainly through its own online store.
| Origin | India |
|---|---|
| Model | Direct-to-consumer |
| Bestsellers | Shirts |
| Category | Menswear |
| Website | andamen.com |
What is Andamen?
Andamen is a digital-native menswear brand from India that sells primarily through its own e-commerce store. It focuses on well-made essentials and statement pieces using fine fabrics.
Products and positioning
Shirts are the brand's bestsellers, and it is also known for bomber jackets, cargo pants and hoodies. The wider range covers:
- Shirts in fabrics such as linen, silk cotton and stretch blends
- Outerwear, including bomber jackets and a linen Nehru jacket
- Activewear and sleepwear, including joggers, shorts, crewnecks and polos
- Occasion wear such as silk kurtas, plus gift boxes
References to materials such as Bangalore silk show a focus on Indian textiles within a contemporary menswear offer, positioned at the premium end of the Indian online market.
Distribution
Andamen operates as a direct-to-consumer brand, with its own website as the main sales channel and social media as its main marketing platform.
Why it matters
Andamen belongs to the wave of Indian D2C menswear labels that compete with established brands by selling directly online, building a product mix that mixes global casual staples with Indian occasion wear.
Frequently asked questions
What does Andamen sell?
Andamen sells menswear, including shirts, bomber jackets, cargo pants, activewear and silk kurtas.
Where can you buy Andamen?
Andamen sells mainly through its own online store at andamen.com.