29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Bombay Shirt Company

India

Bombay Shirt Company is an Indian made to measure shirt brand founded in 2012 by Akshay Narvekar in Mumbai. Customers design custom shirts online or in its stores, and the brand also sells ready to wear shirts.

Facts
Founded2012
FounderAkshay Narvekar
HeadquartersMumbai, India
ModelMade to measure, online and stores
Websitebombayshirts.com
Segment
Premium
Categories
Menswear
Sales channels
E-commerceOwn stores

What is Bombay Shirt Company?

Bombay Shirt Company is a Mumbai based shirt brand founded in 2012 by Akshay Narvekar. It was built around custom made shirts, allowing customers to choose fabric, collar, cuffs, fit and details such as monograms.

Products and positioning

The brand offers bespoke shirts in classic and modern designs that can be configured from scratch, as well as a ready to wear collection available in custom sizes. Its fabric library includes high end Italian cloths, positioning it in the premium segment of Indian menswear.

  • Made to measure shirts configured online or in store
  • Ready to wear shirts
  • Premium fabrics, including Italian shirtings
  • Monogramming and personal styling

Distribution

Bombay Shirt Company runs a hybrid online and offline model: an e-commerce site where customers design and order shirts, and physical stores, beginning in Mumbai's Kala Ghoda and Bandra neighbourhoods. A travelling stylist service lets customers book appointments for measurements.

Why it matters

The brand was one of India's early digital native fashion companies to apply made to measure manufacturing at scale. Its model shows how customisation, data on individual fit and a small store footprint can be combined to serve customers who want tailored clothing without traditional tailoring.

Frequently asked questions

Who founded Bombay Shirt Company?

Bombay Shirt Company was founded in 2012 by Akshay Narvekar in Mumbai.

What does Bombay Shirt Company sell?

It sells made to measure shirts that customers design online or in store, plus ready to wear shirts in custom sizes.

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