Veirdo
Veirdo is an Indian digital-native fashion brand founded in Ahmedabad in 2016. It sells affordable, trend-led menswear such as T-shirts, shirts, jackets and jeans, mainly through online marketplaces and its own website.
| Founded | 2016 |
|---|---|
| Headquarters | Ahmedabad, India |
| Founders | Dhaval Ahir, Amardeep Jadeja, Piyush Ganatra |
| Womenswear label | Juneberry |
| Website | veirdo.in |
What is Veirdo?
Veirdo is a digital-native fashion brand from India, founded in 2016 in Ahmedabad by Dhaval Ahir, Amardeep Jadeja and Piyush Ganatra, all of whom came from technology backgrounds.
History
The brand's first product was a floral T-shirt priced at around Rs 400 to 500. From there it grew into a wider menswear range, and it launched its own direct-to-consumer website in 2020 to complement its marketplace sales.
Products and positioning
Veirdo targets men aged roughly 16 to 45 with affordable, trendy fashion. The range includes T-shirts, shirts, jackets and jeans. Womenswear is sold under the Juneberry label, covering kurtis, nightwear and jeans.
Distribution
- Online marketplaces including Amazon, Myntra and AJIO
- Its own direct-to-consumer website
Amazon has been the largest single channel, accounting for more than half of sales.
Why it matters
Veirdo illustrates the marketplace-led growth path common among Indian fashion start-ups, where brands scale on large platforms before building their own direct channels.
Frequently asked questions
Where is Veirdo from?
Veirdo is an Indian brand based in Ahmedabad, founded in 2016.
Who founded Veirdo?
Veirdo was founded by Dhaval Ahir, Amardeep Jadeja and Piyush Ganatra.