Varanga
Varanga is an Indian women's ethnic wear brand founded in 2014 by Ragini Roy and Shrikant Chandak. It sells kurtas, kurta sets, co-ords, dresses and bottom wear, mainly through online marketplaces.
| Founded | 2014 |
|---|---|
| Founders | Ragini Roy, Shrikant Chandak |
| Country | India |
| Channels | Myntra, Amazon, Flipkart |
| Website | varanga.co.in |
What is Varanga?
Varanga is a digital-first Indian fashion brand specialising in ethnic wear for women. It was founded in 2014 by Ragini Roy and Shrikant Chandak.
Products and positioning
The range focuses on everyday and festive ethnic clothing for women at accessible prices, with styles such as straight, A-line and yoke-design kurtas:
- Kurtas
- Kurta sets
- Co-ord sets
- Dresses
- Bottom wear
Distribution
Varanga built its business on India's major fashion marketplaces, including Myntra, Amazon and Flipkart, which give it national reach without a large physical store network. Selling through these platforms allows the brand to reach customers across India's cities and smaller towns while relying on the marketplaces for logistics, payments and customer acquisition.
Why it matters
Varanga is an example of the marketplace-native ethnic wear brands that have grown alongside Indian e-commerce. Its model shows how a focused product category and platform distribution can build scale in a market where kurtas are an everyday wardrobe staple.
Frequently asked questions
Who founded Varanga?
Varanga was founded in 2014 by Ragini Roy and Shrikant Chandak.
Where can you buy Varanga?
Varanga is sold mainly through Indian marketplaces such as Myntra, Amazon and Flipkart.