Ishin
Ishin is an Indian womenswear brand founded in 2012 and based in Mumbai. It makes kurta sets, dresses and accessories for casual, festive and work occasions.
| Founded | 2012 |
|---|---|
| Headquarters | Mumbai, India |
| Core product | Kurta sets |
| Investor | BRND.ME |
| Website | ishinfashions.com |
What is Ishin?
Ishin is a womenswear brand from Mumbai, India, founded in 2012. It designs clothing for modern Indian women, with a strong focus on ethnic and fusion styles that can be worn across different parts of daily life.
Products and positioning
The brand's core product is the kurta set, supported by dresses and accessories. Collections are organised around occasions:
- Casual wear
- Festive wear
- Work wear
In 2023 Ishin named the actor Bhumi Pednekar as its brand ambassador, a step that raised its profile with a wider audience.
Business
Ishin is tracked among Indian e-commerce fashion companies and has received a corporate minority investment, with BRND.ME listed as an investor. It sells online through its own website and through marketplaces.
Why it matters
Ishin is one of a group of online led Indian ethnic wear labels that have grown in the kurta set category, a segment where digital brands compete on design variety, price and celebrity marketing.
Frequently asked questions
Where is Ishin from?
Ishin is an Indian womenswear brand headquartered in Mumbai.
What does Ishin sell?
Ishin sells kurta sets, dresses and accessories for casual, festive and work wear.