Jaipur Kurti
Nandani Creation Ltd · India
Jaipur Kurti is an Indian womenswear brand operating since 2012, owned by Nandani Creation Ltd and founded by Anuj Mundhra. It sells contemporary Indian ethnic wear such as kurtis, suit sets and palazzos online and in its own stores.
| Operating since | 2012 |
|---|---|
| Owner | Nandani Creation Ltd |
| Founder | Anuj Mundhra |
| Sister labels | Amaiva, Desi Fusion |
| Website | jaipurkurti.com |
What is Jaipur Kurti?
Jaipur Kurti is an Indian ethnic womenswear brand owned by Nandani Creation Ltd, a listed company founded and led by Anuj Mundhra. The business has traded as Jaipurkurti.com since 2012, and its name refers to its origins in Jaipur, the pink city.
Products and positioning
The brand focuses on contemporary Indian women's wear, including kurtis, suit sets, trousers, palazzos, fusion wear and loungewear. It emphasises affordability, traditional design and sizing for women of all ages and body types, with products spanning economy to premium price points. Sister labels include Amaiva by Jaipur Kurti and Desi Fusion.
Distribution
Jaipur Kurti began online and sells through its own direct-to-consumer website and major online marketplaces. It has added physical retail as part of an omnichannel approach:
- Stores in Jaipur and Sri Ganganagar
- A franchise store in Gurugram
- An exclusive brand outlet on Commercial Street, Bengaluru, opened in August 2023
Why it matters
Jaipur Kurti reflects a common path for Indian digital-first ethnic wear brands: building scale on marketplaces, then adding owned stores to reach customers offline.
Frequently asked questions
Who owns Jaipur Kurti?
Jaipur Kurti is owned by Nandani Creation Ltd, founded and led by Anuj Mundhra.
What does Jaipur Kurti sell?
It sells Indian women's wear such as kurtis, suit sets, palazzos, fusion wear and loungewear.