Shady Rays
Shady Rays is an independent American direct-to-consumer sunglasses brand based in Simpsonville, Kentucky. It sells mid-priced polarised sunglasses online and donates meals to fight hunger in America with each order.
| Headquarters | Simpsonville, Kentucky, United States |
|---|---|
| Model | Direct-to-consumer, online |
| Product | Polarised sunglasses |
| Social mission | Meal donations with each order |
| Website | shadyrays.com |
What is Shady Rays?
Shady Rays is an independent US sunglasses company that sells directly to consumers. It is headquartered in Simpsonville, Kentucky, and is led by its founder and chief executive.
Products and positioning
The brand offers mid-priced polarised sunglasses, positioned as an affordable alternative to premium eyewear labels. A social mission is central to its identity: with every order the company donates meals to fight hunger in the United States, and it reports having donated more than 13 million meals. It has also supported causes such as Autism Awareness and Breast Cancer Awareness.
Distribution
- Direct-to-consumer sales through its own website
- Recognised as one of the leading Shopify stores worldwide
History
Shady Rays was ranked 54th among the fastest-growing privately held companies in the United States on the 2020 Inc. 5000 list.
Why it matters
Shady Rays is a typical example of the digital-native eyewear model, pairing online-only distribution with performance marketing and a cause-led brand promise to compete with established names.
Frequently asked questions
Where is Shady Rays based?
Shady Rays is based in Simpsonville, Kentucky, in the United States.
What does Shady Rays sell?
Shady Rays sells mid-priced polarised sunglasses directly to consumers online.