Pair Eyewear
Pair Eyewear is a US direct-to-consumer eyewear brand co-founded by Nathan Kondamuri and Sophia Edelstein. It sells prescription glasses and sunglasses built around a Base Frame with swappable magnetic Top Frames.
| Founders | Nathan Kondamuri, Sophia Edelstein |
|---|---|
| Country | United States |
| Signature product | Base Frame with Top Frames |
| Customers | Men, women and children |
| Website | paireyewear.com |
What is Pair Eyewear?
Pair Eyewear is an American digital-native eyewear company co-founded by Nathan Kondamuri, who has worn glasses since the age of eight, and Sophia Edelstein. The founders interviewed hundreds of children and adults while developing the concept.
Products and positioning
The brand's core idea is the combination of a Base Frame with interchangeable Top Frames that change the look of a pair of glasses. Pair started with children's glasses and has since shifted its focus to adults as well.
- Eyeglasses and sunglasses with prescription or non-prescription lenses
- Lenses developed through its Lens Lab, including blue light and progressive options
- A Pair+ membership, gift cards and accessories
Distribution
Pair sells mainly through its website and mobile apps, with storefronts for the US, Canada, Australia, Mexico and the UK. It works with vision insurance providers and runs a retail partner programme with a store locator.
Why it matters
Pair Eyewear applies the modular, customisable product idea to a category usually sold as a one-off purchase, using direct digital channels to sell add-on frames and keep customers returning.
Frequently asked questions
Who founded Pair Eyewear?
Pair Eyewear was co-founded by Nathan Kondamuri and Sophia Edelstein.
What are Pair Top Frames?
Top Frames are interchangeable frame toppers that attach to a Pair Base Frame to change the style of the glasses.