DIFF Eyewear
DIFF Eyewear is an American direct-to-consumer eyewear brand with frames designed in Southern California. It sells sunglasses, prescription and blue light glasses and runs a buy one, give one programme donating reading glasses.
| Origin | United States |
|---|---|
| Design studio | Southern California |
| Giving model | Buy one, give one |
| Donations since | 2015 |
| Website | diffeyewear.com |
What is DIFF Eyewear?
DIFF Eyewear is a US eyewear brand whose frames are designed in a studio in Southern California. Its stated mission is to use fashion as a force for good.
Products and positioning
The brand offers sunglasses for women and men, including aviator, cat-eye and polarised styles, plus prescription glasses, blue light glasses, reading glasses and smart glasses. Accessories such as cases and cleaning kits complete the range, and DIFF regularly releases collaborations with celebrities and entertainment properties. Sunglasses are priced in the mid-market bracket.
Through a buy one, give one model, DIFF has donated reading glasses to people in need since 2015, with more than 1.4 million pairs given.
Distribution
- Own website and mobile app
- Physical stores, including a location in Charleston
- Retail partner and affiliate programmes
- Corporate gifting
Why it matters
DIFF is one of the digital-native eyewear brands that built its proposition around online selling combined with a social impact programme, before extending into physical retail and partner stores.
Frequently asked questions
What is DIFF Eyewear's buy one, give one programme?
For purchases, DIFF donates reading glasses to people in need and says it has given more than 1.4 million pairs since 2015.
Where is DIFF Eyewear from?
DIFF Eyewear is an American brand with frames designed in Southern California.