Sunski
Sunski is an American sunglasses brand founded in San Francisco in 2012. It makes affordable polarised sunglasses and lifestyle accessories and is a member of 1% for the Planet.
| Founded | 2012 |
|---|---|
| Headquarters | San Francisco, California |
| Launch | Kickstarter |
| Membership | 1% for the Planet |
| Website | sunski.com |
What is Sunski?
Sunski is a San Francisco-based eyewear company founded in 2012. It began with an affordable line of polarised sunglasses and has since added lifestyle apparel and accessories to its range.
History
The company was started by two friends, with Michael Charley among its co-founders, and launched through a campaign on Kickstarter. That crowdfunded start reflects the digital-first route the brand took to market.
Products and positioning
Sunski's core offer is polarised sunglasses sold at accessible prices, designed for everyday outdoor use. The brand positions itself around a relaxed, outdoor lifestyle, combining:
- Polarised sunglasses at accessible price points
- Lifestyle apparel and accessories
- An environmental commitment through 1% for the Planet
As a member of 1% for the Planet, Sunski donates a share of its revenue to environmental non-profit organisations.
Why it matters
Sunski is an example of the crowdfunded, direct-to-consumer eyewear brands that emerged in the 2010s, combining accessible pricing with an environmental commitment as part of their brand proposition.
Frequently asked questions
Where is Sunski from?
Sunski is based in San Francisco, California, where it was founded in 2012.
What does Sunski sell?
Sunski sells affordable polarised sunglasses along with lifestyle apparel and accessories.