Bubbleroom
New Bubbleroom Sweden AB · Sweden
Bubbleroom is a Swedish online fashion company based in Borås that produces and sells clothing, underwear, shoes and accessories. Its core market is the Nordic region, and its parent company is listed on Nasdaq First North in Stockholm.
| Headquarters | Borås, Sweden |
|---|---|
| Company | New Bubbleroom Sweden AB (2015) |
| Listing | Nasdaq First North, BBROOM |
| Core market | Nordic region |
| Website | bubbleroom.se |
What is Bubbleroom?
Bubbleroom is an e-commerce fashion business from Sweden, headquartered in Borås, a town with a long textile tradition and a hub for Swedish online retail. The company describes itself as a producer and distributor of clothing and accessories, and it sells its full offer through its own web shop rather than through a physical store network.
Products and positioning
Bubbleroom offers a broad fashion range covering:
- Clothing
- Underwear
- Shoes
- Accessories
Distribution
Bubbleroom sells online, with Sweden as its largest market and the wider Nordic region as its core territory. The operating company, New Bubbleroom Sweden AB, was formed in 2015 and is listed on Nasdaq First North in Stockholm under the ticker BBROOM. In 2026 it agreed to sell its warehouse facility and transfer the lease as part of streamlining its operations.
Why it matters
Bubbleroom is one of the Nordic region's established pure-play fashion e-tailers, and its development reflects the pressures and opportunities facing mid-sized online fashion businesses competing with global platforms.
Frequently asked questions
Where is Bubbleroom based?
Bubbleroom is based in Borås, Sweden.
What does Bubbleroom sell?
Bubbleroom sells clothing, underwear, shoes and accessories online, mainly to customers in the Nordic region.