NA-KD
TriplePoint Capital (controlling owner) · Sweden
NA-KD (Nakd) is a Swedish online fashion retailer for young women that grew rapidly through influencer marketing. After a restructuring in which shareholders and founders lost their stakes, its largest lender TriplePoint Capital took control. The company reported revenue of about 1.7 billion Swedish kronor in its 2024 financial year.
| Country | Sweden |
|---|---|
| Operating company | Nakdcom One World AB |
| Controlling owner | TriplePoint Capital (after restructuring) |
| CEO | Mattias Jacobsson |
| Revenue | 1.7 billion Swedish kronor (FY2024) |
| Website | na-kd.com |
What is NA-KD?
NA-KD, also written Nakd, describes itself as a Scandinavian fashion house that is born digital and community driven, addressing a global community of women. It sells clothing such as dresses, tops, jeans, coats and swimwear, along with shoes and accessories, through its website and app.
History
NA-KD became one of the fastest growing Nordic fashion e-commerce businesses of the late 2010s, backed by venture capital and built on social media and influencer collaborations. Rapid expansion was followed by financial difficulties. The company went through a restructuring in which shareholders, including the founders and venture capital investors, lost their holdings, and its largest lender, TriplePoint Capital, took control. In November 2025 chief executive Mattias Jacobsson said that future options could include a sale or a stock market listing, and that TriplePoint was not seen as a long term owner.
Products and positioning
NA-KD occupies the value end of the market, competing with other online fast fashion players. Its range covers:
- Dresses, tops, knitwear and denim
- Coats, jackets and swimwear
- Shoes, from flats to boots
- Bags, jewellery, belts and hats
Business model and distribution
The business is online first, operated by Nakdcom One World AB, with services such as order tracking and a returns portal. According to M&A Insights, NA-KD reported revenue of 1.7 billion Swedish kronor and an operating loss of 191 million kronor in its 2024 financial year. Collaborations with creators and social commerce have been central to customer acquisition.
Why it matters
NA-KD is a case study in the boom and correction of venture backed fashion e-commerce. Its lender led restructuring shows how quickly ownership can change when growth slows, and its next ownership step will be watched as a signal for the Nordic online fashion sector.
Frequently asked questions
Who owns NA-KD?
After a restructuring in which shareholders and founders lost their stakes, NA-KD came under the control of its largest lender, TriplePoint Capital. In November 2025 the company said a sale or listing could be future options.
Where is NA-KD from?
NA-KD is a Swedish online fashion retailer that describes itself as a Scandinavian fashion house. It sells internationally through its website and app.