Lozy Hijab
Lozy Hijab is an Indonesian hijab brand founded in 2015 by Andesni Hirda Putri. Based in Tasikmalaya, it sells pashmina, instant and square hijabs mainly through social media and online marketplaces.
| Founded | 2015 |
|---|---|
| Founder | Andesni Hirda Putri |
| Base | Tasikmalaya, Indonesia |
| Range | More than 200 hijab designs |
| Website | lozy.id |
What is Lozy Hijab?
Lozy Hijab is a modest fashion brand from Indonesia that specialises in headscarves. It was founded in 2015 by Andesni Hirda Putri, a hijab collector who started the business at the age of 19. The name combines the words love and cozy.
History
The brand began in Bandung and moved to Tasikmalaya in 2017. It started on a pre-order basis before switching to regular daily orders, and in 2019 shifted its focus to digital marketing.
Products and positioning
Lozy launched with three styles: pashmina, instant hijab and square hijab. The range has since grown to more than 200 hijab designs in a variety of fabrics, sold at accessible prices.
Distribution
Most sales are made online through social media and e-commerce marketplaces, including Shopee, with a large customer base in the Greater Jakarta area and buyers in Malaysia. The brand also sells through its own website.
Why it matters
Lozy Hijab is typical of Indonesia's digital native modest fashion brands, which grew from small social commerce operations into recognised names by selling directly to consumers online.
Frequently asked questions
Who founded Lozy Hijab?
Lozy Hijab was founded in 2015 by Andesni Hirda Putri.
Where is Lozy Hijab from?
Lozy Hijab is an Indonesian brand that started in Bandung and is based in Tasikmalaya.