Red Dress Boutique
Red Dress Boutique is a women's clothing retailer and brand from Athens, Georgia, in the United States, founded in 2005 by Diana Harbour. It began as a single shop and grew into a largely online women's fashion business.
| Founded | 2005 |
|---|---|
| Founder | Diana Harbour (Diana Best) |
| Headquarters | Athens, Georgia, United States |
| Online store launched | 2009 |
| Website | reddressboutique.com |
What is Red Dress Boutique?
Red Dress Boutique is a women's fashion boutique based in Athens, Georgia, that has grown into an online-led business. It sells women's clothing to customers across the United States through its own website.
History
The company was founded in 2005 by Diana Harbour, now Diana Best. The first boutique opened on Baxter Street in Athens. A second location was opened and later closed. The online store launched on 6 December 2009, which shifted the business towards e-commerce.
Red Dress Boutique appeared on Season 6 of the television programme Shark Tank, where Mark Cuban and Robert Herjavec agreed to a joint investment in exchange for equity. In January 2019, Diana Best bought back the stake held by Cuban.
Products and positioning
The assortment focuses on womenswear, including dresses, tops and seasonal fashion, positioned for a broad audience of style-conscious shoppers.
Why it matters
Red Dress Boutique illustrates how a local independent shop in a college town can scale through e-commerce, using an online store and national television exposure to reach customers far beyond its original market.
Frequently asked questions
Who owns Red Dress Boutique?
Red Dress Boutique was founded by Diana Harbour, now Diana Best, who bought back the equity held by Mark Cuban in 2019.
Where is Red Dress Boutique located?
The company is based in Athens, Georgia, where its first boutique opened on Baxter Street.