Adika
Adika is an online fashion brand from Tel Aviv, Israel, established in 2011. It sells clothing, footwear, bags and accessories for young women, with new styles added every week.
| Founded | 2011 |
|---|---|
| Headquarters | Tel Aviv, Israel |
| Listing | Tel Aviv Stock Exchange (2018) |
| Markets | Israel, North America, United Kingdom |
| Website | adika.com |
What is Adika?
Adika is a digital-native fashion retailer and brand founded in 2011 and based in Tel Aviv. It targets young women with a broad offer of clothing, footwear, bags and accessories in a wide range of sizes and price points. The company, Adika Style, was listed on the Tel Aviv Stock Exchange in March 2018.
Products and positioning
The brand's model is built on speed and variety, with styles updated weekly. Its marketing relies heavily on social media, including TikTok, Instagram and Facebook, which helped it reach a Gen Z audience outside its home market.
Distribution
Adika started as an online business and later added physical retail. It opened its first pop-up store in 2014 and went on to operate around ten stores, including a flagship in SoHo, New York. Beyond Israel, the brand launched in North America and in 2021 entered the United Kingdom with a dedicated UK website.
- Origin: online store
- Physical retail: pop-up in 2014, later around ten stores
- Markets: Israel, North America and the United Kingdom
Why it matters
Adika is one of Israel's best-known digital fashion brands and an example of an online-first label using social media to expand internationally before building a selective store network.
Frequently asked questions
Where is Adika from?
Adika is an online fashion brand from Tel Aviv, Israel, established in 2011.
What does Adika sell?
Adika sells clothing, footwear, bags and accessories for young women, with new styles every week.