29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

FOX

Fox-Wizel Ltd · Israel

FOX is an Israeli clothing retailer founded in 1942 and operated by the listed company Fox-Wizel Ltd. It sells casual clothing and fashion accessories through more than 600 locations in Israel and abroad.

Facts
Founded1942, as Trico Fox Ltd
CompanyFox-Wizel Ltd
ListingTel Aviv Stock Exchange (2002)
LocationsMore than 600
Websitefox.co.il
Segment
Value
Categories
WomenswearMenswearAccessories
Sales channels
Own storesFranchiseE-commerce

What is FOX?

FOX is a clothing retail brand from Israel. The business was founded in 1942, during the British Mandate of Palestine, as Trico Fox Ltd. After its 2002 listing on the Tel Aviv Stock Exchange the company became Fox-Wizel Ltd. It is led by Avraham Fox as chairman and co-chief executive and Harel Wizel as co-chief executive.

Products and positioning

FOX sells casual clothing and fashion accessories for a broad, mainstream customer base.

  • Casual clothing
  • Fashion accessories

Distribution

The brand operates more than 600 locations. Beyond Israel, FOX stores have opened in countries including Russia, Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama and the Philippines, and the brand entered Canada in 2008. The company also brings international brands to Israel, for example as the local franchisee of American Eagle, and holds a stake in Laline Candles and Soaps.

Why it matters

FOX is a home-grown Israeli fashion chain at the core of a group that combines its own brand with franchises of foreign retailers. That model, building scale at home while acting as gateway for international labels, makes it a key player in the Israeli apparel market.

Frequently asked questions

Where is FOX from?

FOX is an Israeli clothing brand, founded in 1942 and headquartered near Tel Aviv.

Who owns FOX?

FOX is operated by Fox-Wizel Ltd, a company listed on the Tel Aviv Stock Exchange.

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