8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Koio

United States

Koio is a US footwear brand known for leather sneakers made in Italy and sold mainly online. Founders, headquarters and ownership were not stated in the sources available for this profile.

Facts
CountryUnited States
ProductionItaly (per brand)
SegmentDigital-native and DTC brands
Core productLeather sneakers
Websitekoio.co
Segment
Premium
Categories
Footwear
Sales channels
E-commerce

What is Koio?

Koio presents itself as a modern footwear brand known for timeless leather sneakers. Its website says each pair is handcrafted in Italy from premium calf leather and emphasises responsible materials and craftsmanship.

Products and positioning

The brand's core product is the leather sneaker, with models such as the Capri featured on the site. It has also run collaborations with brands including La Marzocco and Norm Architects. The site refers to ten years and hundreds of iterations of its design philosophy, which implies roughly a decade of operation, but gives no founding date.

Business model and distribution

The website is centred on online shopping and mentions no physical retail locations. Its footer shows a 2026 copyright to Koio.

Why it matters

Koio is part of a group of direct to consumer sneaker labels that moved premium craftsmanship and Italian production into an online first model. Further facts on its history and ownership could not be verified for this profile.

Frequently asked questions

Where are Koio sneakers made?

Koio says its sneakers are handcrafted in Italy from premium calf leather.

Is Koio a luxury brand?

Koio positions itself as a premium footwear brand rather than a luxury house. It sells mainly online.

SOURCES

  1. Koio: Home

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